The purpose of this paper is to identify and assess the factors which influence the consumer’s purchase intentions towards automobiles in Pakistan. After reviewing the literature, the most significant independent variables (price, product, after sale service, brand product quality and brand loyalty) were integrated together into a research framework and then the hypotheses were tested. The unit of analysis was the individual automobiles consumers in Lahore, Pakistan selected as random respondents. The sample size was 250. Simple regression was used to analyze the results. The findings depicted that the three independent variables—price, product and brand product quality—have a positive significant relationship with the consumer’s purchase intentions towards automobiles while the other two variables i.e. after sale service and brand loyalty showed insignificant results. The managers in the automobile industry as well as the policy makers will find this study helpful, when they will be making strategies (example marketing related) and also while developing auto policy.

Staphylococcus aureus is an important human pathogen frequently detected in hospital community and has emerged as an important health concern in human medicine. Identification of S. aureus from clinical specimens by phenotypic methods may produce variable characteristics leading to ambiguity. Hence, a rapid and reliable method for identification of S. aureus is required which could expedite appropriate antibiotic therapy. This study aimed to evaluate the specificity of polymerase chain reaction (PCR) targeting a signal transduction gene, vicK, among S. aureus isolates of Hospital Sultanah Nur Zahirah, Kuala Terengganu, Malaysia. A total of 118 bacterial isolates were screened, which consisted of one hundred S. aureus isolates, ten Staphylococcus spp. and eight non-Staphylococci. Results indicated that PCR targeting vicK was able to identify 98% of S. aureus isolates with high sensitivity and specificity, while the remaining isolates of Staphylococcus spp. and non-Staphylococci did not yield any amplification of the gene. vicK thus, is highly specific within interspecies and intraspecies, which is potential to be used as a molecular identification marker for S. aureus.